Bitpay announces sponsorship of college football bowl game

Bitpay announces sponsorship of college football bowl game

Jun 19, 2014

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Merchant bitcoin payments processor BitPay has announced that it will sponsor the St. Petersburg Bowl, an annual college postseason football game sanctioned by the National Collegiate Athletic Association (NCAA), through 2016.

 

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ESPN Events and the Bitcoin payment processor BitPay have reached an agreement for BitPay to sponsor the St. Petersburg college football bowl game, now named the Bitcoin St. Petersburg Bowl.

While BitPay will provide the funding for the game, the game’s title will feature the generic Bitcoin branding to broaden cryptocurrency awareness.The terms of the deal have not been disclosed, but the partnership will run for three years through the 2016 season.

The Bitcoin St. Petersburg Bowl will take place on December 26 in St. Petersburg, Florida. The game pits a team from the Atlantic Coast Conference (ACC) and the American Athletic Conference (AAC) against each other. Because regular season records determine which teams are placed in which bowl games, it is currently unclear which teams will square off in the Bitcoin Bowl.

Ticket prices start at $40. Unsurprisingly, BitPay negotiated the ability to buy tickets and merchandise with Bitcoin. Those who do not wish to pay with Bitcoin can utilize Ticketmaster (although Ticketmaster charges extra fees).

The Bitcoin St. Petersburg Bowl is BitPay’s first foray into athletic sponsorship, but they anticipate that it will bring attention to Bitcoin. In return, that attention should lead more businesses to accept Bitcoin payment using the BitPay service. As BitPay CEO Tony Gallipi stated in a press release to the Tampa Bay Business Journal:

Our goal is to continue to move bitcoin into the mainstream and sponsoring the St. Petersburg Bowl offers us that opportunity….College football fans and the bitcoin community represent a similar target demographic – tech-savvy men between the ages of 18 and 40.

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